Remember the saying “know your audience?” That advice couldn’t be more relevant when it comes to selling your home. From the moment the for-sale sign is posted in your front yard, dozens, possibly even hundreds, of potential buyers will visit for a tour. So what do you need to do to prepare? Just a few simple tasks can help you set the stage for the new owners.
•Stage rooms with one purpose. Extra rooms that have a mishmash of uses can confuse and even deter buyers, so staging rooms with one purpose is vital. Present rooms as areas equipped to meet the needs of the greatest number of people. For example, playrooms and storage dens could be more attractive as a home office or guest bedroom.
•Tackle the easy “do-it-yourself” projects. Keep in mind that some buyers, especially first-timers, consider move-in conditions to be very important. Ensure your home is in tip-top shape by replacing outdated kitchen and bathroom fixtures, apply a fresh coat of paint to a worn wall and refinish the kitchen cabinets. The less work they have to do when they move in, the faster they may be willing to make an offer.
•Clear the room of family portraits. Buyers are looking for a home they can picture their family living in, not yours. Take down family portraits, personal collections and knickknacks. Removing these items will also eliminate clutter and ensure that people are looking at the house for sale, not at the photos from your last family vacation.
•Focus on the living areas. A living room is an area in which potential buyers should be able to envision themselves entertaining friends or gathering with their family. With that in mind, consider making the area appear as large and functional as possible by removing any unnecessary furniture and decorations.
•Don’t forget to spruce up the yard. First impressions often play a role in a consumer’s decision making process. Make sure the home’s exterior is inviting by trimming the bushes, mowing the lawn and painting faded window trim.
The market has changed over the past several years and so has the demographic of buyers. But by knowing your audience and what they’re looking for, you may have a leg up. Go through your home with a fresh pair of eyes and ask yourself; “would I want buy this home?” Chances are, the next person through your door will be asking themselves the same question and with a few simple changes or improvements, their answer could be, “yes!”